This is the real Next top model

AN online modelling competition for high street store Next has been hijacked by pranksters voting a chubby ginger lad into the top spot.

Rolly polly Roland Bunce, 24, is among hundreds of models who entered the 'Next Model' contest in order to win the £2,000 top prize.
But his bizarre appearance caught the eye of web pranksters who caused the competition — and Roland — to 'go viral' — prompting thousands of people to vote for him.
His popularity surged after his profile page was retweeted 1,500 times and 'liked' on Facebook by more than 10,000 fans.

Top model ... Roland B along with his competition

Roland, of Belfast, was also the most talked-about person on global social website Reddit with tens of thousands of readers vowing to vote for the computer science graduate.
On his Facebook fan page, Roland wrote: "Thanks for all for the support and thanks to the person who started the group, I'm overwhelmed."
The competition closes on June 28, with the winning man and woman rewarded with £2,000 of Next vouchers, a photoshoot and an introduction to a modelling agency.