EXPO RIVA SCHUH INDIA 2011

>>>As per our telecon iam sending you the details for the event.
>>>Since its a business to business fair and there are 200 national and international participants, we require 20 good looking and mainly smart hostess. 10 for the registration and 10 for the stand by.If you get back on the same stating the possible proposal you can offer.
>If you get back as soon as possible as we have to finalise them by today itself.
>Thanks&Regards
>Vinita
>>>
>>>
>>>Details:-
>>>EXPO RIVA SCHUH INDIA
>>>MORE THAN JUST A FAIR
>>>THE FIRST FAIR IN INDIA
>>>DEDICATED TO FOOTWEAR , ACCESSORIES & GARMENTS IN LEATHER
>>>PRAGATI MAIDAN, NEW DELHI – 28TH TO 30TH JULY 2011
>>>
>>>The first ever Expo Riva Schuh India will be held in Pragati Maidan, New Delhi from 28 to 30 July 2011.This new event, showcasing footwear,accessories & garments in leather will host around 200 international and Indian exhibitors. Expo Riva Schuh is the most important trade fair today in Europe for the volume footwear sector.
>>>
>>>- “Expo Riva Schuh” A company founded in 1973 has come up with 75 editions till now.
>>>
>>>- 1,187 exhibitors from 39 countries
>>>
>>>- 12,628 visitors
>>>
>>>- 31,600 net square meters
>>>
>>>- Showcases all merchandise categories of leather products under one roof: shoes, bags, suitcases, Belts and gloves
>>>
>>>- Educational business training modules
>>>
>>>- Show and events linked to the shoe sector
>>>
>>>Top Fashion Area
>>>
>>>- New market trends
>>>
>>>- New fashion collections
>>>
>>>- A few of the most famous brands
>>>
>>>
>>>
>>>A business occasion with:
>>>
>>>
>>>
>>>- Importers
>>>
>>>- Distributors
>>>
>>>- Wholesalers
>>>
>>>- Agents
>>>
>>>- Buyers of big retail chains, department Stores and boutiques
>>>
>>>- Buying office
>>>
>>>- Private labels
>>>
>>>- Representatives of Fashion Brands
>>>
>>>- Outsourcing companies looking for local production partners
>>>
>>>The first fair with new interactive and multilevel format for:
>>>
>>>- Business sharing
>>>
>>>- Knowledge
>>>
>>>- Education
>>>
>>>- Culture
>>>
>>>- Performance
>>>

EXPO RIVA SCHUH INDIA 2011

>>>As per our telecon iam sending you the details for the event.
>>>Since its a business to business fair and there are 200 national and international participants, we require 20 good looking and mainly smart hostess. 10 for the registration and 10 for the stand by.If you get back on the same stating the possible proposal you can offer.
>If you get back as soon as possible as we have to finalise them by today itself.
>Thanks&Regards
>Vinita
>>>
>>>
>>>Details:-
>>>EXPO RIVA SCHUH INDIA
>>>MORE THAN JUST A FAIR
>>>THE FIRST FAIR IN INDIA
>>>DEDICATED TO FOOTWEAR , ACCESSORIES & GARMENTS IN LEATHER
>>>PRAGATI MAIDAN, NEW DELHI – 28TH TO 30TH JULY 2011
>>>
>>>The first ever Expo Riva Schuh India will be held in Pragati Maidan, New Delhi from 28 to 30 July 2011.This new event, showcasing footwear,accessories & garments in leather will host around 200 international and Indian exhibitors. Expo Riva Schuh is the most important trade fair today in Europe for the volume footwear sector.
>>>
>>>- “Expo Riva Schuh” A company founded in 1973 has come up with 75 editions till now.
>>>
>>>- 1,187 exhibitors from 39 countries
>>>
>>>- 12,628 visitors
>>>
>>>- 31,600 net square meters
>>>
>>>- Showcases all merchandise categories of leather products under one roof: shoes, bags, suitcases, Belts and gloves
>>>
>>>- Educational business training modules
>>>
>>>- Show and events linked to the shoe sector
>>>
>>>Top Fashion Area
>>>
>>>- New market trends
>>>
>>>- New fashion collections
>>>
>>>- A few of the most famous brands
>>>
>>>
>>>
>>>A business occasion with:
>>>
>>>
>>>
>>>- Importers
>>>
>>>- Distributors
>>>
>>>- Wholesalers
>>>
>>>- Agents
>>>
>>>- Buyers of big retail chains, department Stores and boutiques
>>>
>>>- Buying office
>>>
>>>- Private labels
>>>
>>>- Representatives of Fashion Brands
>>>
>>>- Outsourcing companies looking for local production partners
>>>
>>>The first fair with new interactive and multilevel format for:
>>>
>>>- Business sharing
>>>
>>>- Knowledge
>>>
>>>- Education
>>>
>>>- Culture
>>>
>>>- Performance
>>>

Swordfish: The History

Swordfish: The History

ØOnce while visiting his brother in Australia, Vinit Shetty was exposed to the Break dancing culture. Inspired by the moves of B-boy Ryan, he decided to train himself in the same. On his return to India, he observed no such ‘break culture’ in the city. It was up to him to now spread the same enthusiasm and passion for this dance form amongst the youth.

ØFor the following few months Vinit (a. k. a. B- boy Pirate), his brother, Vinayak Shetty along with Vishwesh Singh (a. k. a. B- boy Hustler) recruited young talent from nightclubs across the city.

ØOver the months the crew has grown to 18 members strong. They vigorously rehearse everyday at their own studio at Parle East, Swordfish- The Dance Zone, Carter Road or the Road behind Mithibai College which is the secret behind each members unbeatable talent.

The talk of the town today, Swordfish ® , is setting new standards for Street Culture in Bombay. The crew members who excel in every dance form have proved their prowess in battles across the city with B-boys from around the country.

Crew Members

B- boy Pirate

B- boy Hustler

B- boy Flame

B-boy Ray

B- boy Sky

B- boy Flipper

B- boy Cactus

B- boy Illusionist

B- gal V

The crew members outclass in Hip-Hop dance styles such Breaking, Locking, Popping , and Krumping. These styles are the oldest and most established of all the hip-hop dances.

Ø Breaking/B-boying

It is considered the purest form of hip-hop dance. Breaking includes four foundational dances:

• Toprock refers to any string of steps performed from a standing position. It is usually the first and foremost opening display of style, and it serves as a warm-up for transitions into more acrobatic maneuvers.

• Downrock (or "floorwork") includes all footwork performed on the floor. It typically involves complicated contortions of the lower body and may be as highly variable and personalized as toprock. Downrock transitions into more athletic moves known as power moves.

Power Moves are actions that require momentum and physical power to execute. The breaker is generally supported by his upper body, while the rest of his body creates circular momentum. Notable examples are the windmill, swipe, head spin, and flare.

•Freezes/suicides: Freezes are stylish poses, and the more difficult require the breaker to suspend himself or herself off the ground using upper body strength in poses. Alternatively, suicides can also signal the end to a routine. Breakers will make it appear that they have lost control and fall onto their backs, stomachs, etc. In contrast to freezes, suicides draw attention to the motion of falling or losing control, while freezes draw attention to a controlled final position.

Ø Locking

Locking, originally called Campbellocking, was created in Los Angeles by Don Campbell and introduced to the country by his crew The Lockers. Modern locking looks similar to popping and thus gets confused with popping all the time. In locking a dancer holds their positions longer. The lock is the primary move used in locking. It is similar to a freeze or a sudden pause. A locker's dancing is characterized by consistently locking in place and after a quick pause moving again.

Ø Popping

Popping is based on the technique of quickly contracting and relaxing muscles to cause a jerk in the dancer's body, referred to as a pop or a hit. Each hit should be synchronized to the rhythm and beats of the music.

Ø

Ø Krumping

Krumping is an urban street dance form characterized by free, expressive, and highly energetic moves involving the arms, head, legs, chest, and feet. Unlike other hip-hop dances krumping is entirely freestyle (improvisational); it is rarely, if ever, choreographed and is danced frequently in battles or sessions. It includes four primary moves: wobbles, arm swings, chest pops, and stomps.

Ø House Dance:

House dance takes from many different dance elements such as the Lindy era, African, Latin, Brazilian, jazz, tap, and even modern.It has been debatingly broken down in three styles: Footwork, Jacking, and Lofting. It includes a variety of techniques and sub-styles that include skating, stomping, and shuffling. It also incorporates movements from many other sources such as whacking, voguing, Capoeira, tap, and Latin dances such as salsa. One of the primary elements in house dancing is a technique that came from Chicago that involves moving the torso forward and backward in a rippling motion, as if a wave were passing through it. When this movement is repeated and sped up to match the beat of a song it is called jacking, or "the jack". All footwork in house dancing is said to initiate from the way the jack moves the center of gravity through space.

SwordfisHÒ- The Dance zone

ØThe trained instructors at Swordfish ® teach various dance forms like B- boying, Hip- hop, Locking, Popping, Krumping, Salsa, Jive and Bollywood.

Ø

ØClasses are held throughout the week catering to over a hundred students.

Ø

ØSwordfish ® choreographs and performs for many Corporate Events.

Swordfish ® is the only registered crew in India.

Ø Swordfish ® has choreographed dance sequences for prestigious institutes in and around Bombay and have also been choreographing the Hip- Hop sequence for the Mithibai dance team since past 2 years.

Ø Our professional dancers (B-Boys) have performed in many corporate events for companies like Big Bazar, Hip- Hop Collision nights (for Bottles & Chimney in Hyderabad) and have taken various dance workshops (in Surat, Raipur among other cities) all over India.

Swordfish Crew has performed shows for Force INDIA Team.

Swordfish crew is also 1 of the all India Hip-Hop champions at channel (V) India Fest

Many well known newspapers like DNA, Bombay Times etc. have covered Swordfish ®

Swordfish: The History

Swordfish: The History

ØOnce while visiting his brother in Australia, Vinit Shetty was exposed to the Break dancing culture. Inspired by the moves of B-boy Ryan, he decided to train himself in the same. On his return to India, he observed no such ‘break culture’ in the city. It was up to him to now spread the same enthusiasm and passion for this dance form amongst the youth.

ØFor the following few months Vinit (a. k. a. B- boy Pirate), his brother, Vinayak Shetty along with Vishwesh Singh (a. k. a. B- boy Hustler) recruited young talent from nightclubs across the city.

ØOver the months the crew has grown to 18 members strong. They vigorously rehearse everyday at their own studio at Parle East, Swordfish- The Dance Zone, Carter Road or the Road behind Mithibai College which is the secret behind each members unbeatable talent.

The talk of the town today, Swordfish ® , is setting new standards for Street Culture in Bombay. The crew members who excel in every dance form have proved their prowess in battles across the city with B-boys from around the country.

Crew Members

B- boy Pirate

B- boy Hustler

B- boy Flame

B-boy Ray

B- boy Sky

B- boy Flipper

B- boy Cactus

B- boy Illusionist

B- gal V

The crew members outclass in Hip-Hop dance styles such Breaking, Locking, Popping , and Krumping. These styles are the oldest and most established of all the hip-hop dances.

Ø Breaking/B-boying

It is considered the purest form of hip-hop dance. Breaking includes four foundational dances:

• Toprock refers to any string of steps performed from a standing position. It is usually the first and foremost opening display of style, and it serves as a warm-up for transitions into more acrobatic maneuvers.

• Downrock (or "floorwork") includes all footwork performed on the floor. It typically involves complicated contortions of the lower body and may be as highly variable and personalized as toprock. Downrock transitions into more athletic moves known as power moves.

Power Moves are actions that require momentum and physical power to execute. The breaker is generally supported by his upper body, while the rest of his body creates circular momentum. Notable examples are the windmill, swipe, head spin, and flare.

•Freezes/suicides: Freezes are stylish poses, and the more difficult require the breaker to suspend himself or herself off the ground using upper body strength in poses. Alternatively, suicides can also signal the end to a routine. Breakers will make it appear that they have lost control and fall onto their backs, stomachs, etc. In contrast to freezes, suicides draw attention to the motion of falling or losing control, while freezes draw attention to a controlled final position.

Ø Locking

Locking, originally called Campbellocking, was created in Los Angeles by Don Campbell and introduced to the country by his crew The Lockers. Modern locking looks similar to popping and thus gets confused with popping all the time. In locking a dancer holds their positions longer. The lock is the primary move used in locking. It is similar to a freeze or a sudden pause. A locker's dancing is characterized by consistently locking in place and after a quick pause moving again.

Ø Popping

Popping is based on the technique of quickly contracting and relaxing muscles to cause a jerk in the dancer's body, referred to as a pop or a hit. Each hit should be synchronized to the rhythm and beats of the music.

Ø

Ø Krumping

Krumping is an urban street dance form characterized by free, expressive, and highly energetic moves involving the arms, head, legs, chest, and feet. Unlike other hip-hop dances krumping is entirely freestyle (improvisational); it is rarely, if ever, choreographed and is danced frequently in battles or sessions. It includes four primary moves: wobbles, arm swings, chest pops, and stomps.

Ø House Dance:

House dance takes from many different dance elements such as the Lindy era, African, Latin, Brazilian, jazz, tap, and even modern.It has been debatingly broken down in three styles: Footwork, Jacking, and Lofting. It includes a variety of techniques and sub-styles that include skating, stomping, and shuffling. It also incorporates movements from many other sources such as whacking, voguing, Capoeira, tap, and Latin dances such as salsa. One of the primary elements in house dancing is a technique that came from Chicago that involves moving the torso forward and backward in a rippling motion, as if a wave were passing through it. When this movement is repeated and sped up to match the beat of a song it is called jacking, or "the jack". All footwork in house dancing is said to initiate from the way the jack moves the center of gravity through space.

SwordfisHÒ- The Dance zone

ØThe trained instructors at Swordfish ® teach various dance forms like B- boying, Hip- hop, Locking, Popping, Krumping, Salsa, Jive and Bollywood.

Ø

ØClasses are held throughout the week catering to over a hundred students.

Ø

ØSwordfish ® choreographs and performs for many Corporate Events.

Swordfish ® is the only registered crew in India.

Ø Swordfish ® has choreographed dance sequences for prestigious institutes in and around Bombay and have also been choreographing the Hip- Hop sequence for the Mithibai dance team since past 2 years.

Ø Our professional dancers (B-Boys) have performed in many corporate events for companies like Big Bazar, Hip- Hop Collision nights (for Bottles & Chimney in Hyderabad) and have taken various dance workshops (in Surat, Raipur among other cities) all over India.

Swordfish Crew has performed shows for Force INDIA Team.

Swordfish crew is also 1 of the all India Hip-Hop champions at channel (V) India Fest

Many well known newspapers like DNA, Bombay Times etc. have covered Swordfish ®

need a band

So you’re an event manager, and you need a band that will leave an impact. You need a high-energy band with a finger on the pulse of the people, a entertainment package that has the audience crooning with them. You need a band that has just the right mix of glamour, talent, energy and chemistry to make magic on stage. You need a band that leaves a lasting impression on your client and generates more business for you. AND you need a versatile set-up that is affordable.

If that’s you, well, KARMA is the answer to all your prayers.

- Having delivered over 600 scintillating performances all over the country in the last 10 years, they have firmly established themselves as the most sensational and versatile band in the country, a complete musical package for any kind of audience.

- Their song featured in the background score of the 2011 blockbuster ‘Dum Maro Dum’

- They have been invited three times by NDTV to perform for Vir Sanghvi’s show ‘Face the Music’

- Their live shows have been covered by Aaj Tak, Zee, MTV, NDTV and numerous other national and local channels.

- Famous for their versatility, they are the only band that can perform an entire concert in English, Hindi or Punjabi. They can keep them on the floor for hours with their peppy, foot tapping songs, or serenade them for an entire evening with soft and soulful melodies.

- AND they make every concert extra special and memorable by involving their audience in the show and making them a part of it.

Please find attached a brief band profile. Following is the basic information about the band. Please write back for the complete promotional material including pics, tech-rider etc.

Band - KARMA

Based in - Delhi/Mumbai

Languages - Hindi, English, Punjabi

Genre - Bollywood, Punjabi pop, English pop/rock

Type of Music – Peppy/Soft depending on client requirement and audience profile.

Types of shows - Corporate, College, Private Functions

Performance duration - 90 min to 120min

Performance Fees – Please write back or call for the latest quotes

Profile – Attached

Pictures - Please write back for the latest pictures

Video Links: In the profile as well as given below

need a band

So you’re an event manager, and you need a band that will leave an impact. You need a high-energy band with a finger on the pulse of the people, a entertainment package that has the audience crooning with them. You need a band that has just the right mix of glamour, talent, energy and chemistry to make magic on stage. You need a band that leaves a lasting impression on your client and generates more business for you. AND you need a versatile set-up that is affordable.

If that’s you, well, KARMA is the answer to all your prayers.

- Having delivered over 600 scintillating performances all over the country in the last 10 years, they have firmly established themselves as the most sensational and versatile band in the country, a complete musical package for any kind of audience.

- Their song featured in the background score of the 2011 blockbuster ‘Dum Maro Dum’

- They have been invited three times by NDTV to perform for Vir Sanghvi’s show ‘Face the Music’

- Their live shows have been covered by Aaj Tak, Zee, MTV, NDTV and numerous other national and local channels.

- Famous for their versatility, they are the only band that can perform an entire concert in English, Hindi or Punjabi. They can keep them on the floor for hours with their peppy, foot tapping songs, or serenade them for an entire evening with soft and soulful melodies.

- AND they make every concert extra special and memorable by involving their audience in the show and making them a part of it.

Please find attached a brief band profile. Following is the basic information about the band. Please write back for the complete promotional material including pics, tech-rider etc.

Band - KARMA

Based in - Delhi/Mumbai

Languages - Hindi, English, Punjabi

Genre - Bollywood, Punjabi pop, English pop/rock

Type of Music – Peppy/Soft depending on client requirement and audience profile.

Types of shows - Corporate, College, Private Functions

Performance duration - 90 min to 120min

Performance Fees – Please write back or call for the latest quotes

Profile – Attached

Pictures - Please write back for the latest pictures

Video Links: In the profile as well as given below

Create a Web Version of Your Email Newsletter

To avoid any confusion if your recipient have got you have mailed him or not? The best idea is to provide them with the option for both HTML format and the Plain Text format. This will provide them to open your email with the format they can support. The fact is today most of the email clients are capable of supporting HTML but the problem is with those who still are using the old versions of Lotus Notes or AOL, so they might not support the email based on the HTML format so your email will appear to them all distorted. So, providing your email with both options means that it will be viewed in the same way as was intended.

Ponte to keep in mind:

• Don't forget to include a "view web version" link at the top of the email. This link will be automatically generated. Also add this "view Web Version" link to the email footer or the admin areas of your email.
• While composing keep in mind and include an option for "Format Preferences" to your email. The format preferences are HTML and Plain Text. For your reader's assistance add a note which like this one: Text is recommended if the user is using Eudora Light, Eudora Pro 3 and below, Lotus Notes versions below R5 or AOL 5.0 and under)
• Be sure to include a link to a "profile Update". This link will enable your recipient to change the format of your mail as required.

These points can help you free from fear if your message is conveyed or not and also help your business pace up.

Keep HTML Emails to 500-650 Pixels in width

Have you ever noticed that the email newsletters you receive mostly have the same width? Actually the reason behind this being in equal width is that from the fear of the inconvenient breakage of the sentence by different software, the emails are formatted to have the equal and passable range of the characters. The HTML measures these characters as pixel and the range is 500-650 pixels.

Formerly it was not in the practice. But recently this pixel width has been added to the most of the reputed and known email services in their formats. The three popular companies rendering email services i.e. Yahoo! Mail, hotmail and Gmail are using this HTML pixel range for email composition. They are presenting 500-650 pixel range to every user, this range varies on the basis of the user's screen resolution settings.

In other words we can say that if you have composed the lines or messages which are wider than the pixel range then you have to scroll horizontally to view the entire width of the message. As this scrolling horizontally to view a message may be OK with a website but forcing the reader to scroll horizontally for the perfect view is not beneficial and is avoided. This scrolling horizontal put you at the risk of losing a transaction or a reader as they must not pay much attention to the content of the email or at minimum your user will be annoyed..

Getting Text Emails Displayed as Intended

The email software and setups will display your email in their own way so with such a numerous amount of the software and setup no one is certain how your email will be displayed by each of them.

However, we have come up with some of the practical tricks to ensure you with outcome of the closest possible appearance of your email nearly with every sort of software for email.

The four of the main problems with the display of text-only newsletters.

• Line lengths
• Links
• Characters
• Justification

Line lengths:

Email software has a problem as they keep breaking the lines of the text at inconvenient places. The outcome will be the poorly structured email content. The solution for this problem is to keep lines short and adding the hard returns at the end of each line. You must put limit to the number of characters for each line. The line should have limit of 65 characters.

Links:

The links can be put not keeping with the limits of characters. This is the case for displaying third-party advertisements. You can put long URLs in the given manner.

The URLs to be placed in newsletters must be clickable. So place them at right place. To put the URLs at right place make sure for the following point:

• Write all URLS in full.
• Don't forget to put space before and after URL.
• Don't put brackets around URLs.

Ensure clickability of the links. Provide your page with the redirect pages. Commercial software is available for this purpose.

Odd Characters:

The odd characters are also another problem with the display of the emails. Odd character is anything which is outside the standard ASCII character set.

Although, we have modern word processing tools, which can help you create and edit text-only newsletter using these editors. Your email clients will then faithfully reproduce any character you can create.

Some of the word processor can add "odd" characters which may cause display problems in some of the email software. So the email composer which is recommended for editing tool is NoteTab. This tool includes spell checking and various other functions. So you can write all of your documents with this tool and later transfer it to word.

Justification:

Justification is our final display problem of the email. The alignment of text on page is the other phrase used for the justification of the text. You can use fixed space font for this purpose. Using fixed space means every space and character takes up the same amount of width. You are also capable of justifying your text at right or center of the page using space bar.

The fixed space trick is one which allows you to use ASCII characters to work out ASCII art. If you work out for the text and ASCII art at one the font and then convert it to other font it may come to be destroyed badly. So the solution is to use these justifications in such a way so that they remain same with all the fonts and with all the email software.

Create a Web Version of Your Email Newsletter

To avoid any confusion if your recipient have got you have mailed him or not? The best idea is to provide them with the option for both HTML format and the Plain Text format. This will provide them to open your email with the format they can support. The fact is today most of the email clients are capable of supporting HTML but the problem is with those who still are using the old versions of Lotus Notes or AOL, so they might not support the email based on the HTML format so your email will appear to them all distorted. So, providing your email with both options means that it will be viewed in the same way as was intended.

Ponte to keep in mind:

• Don't forget to include a "view web version" link at the top of the email. This link will be automatically generated. Also add this "view Web Version" link to the email footer or the admin areas of your email.
• While composing keep in mind and include an option for "Format Preferences" to your email. The format preferences are HTML and Plain Text. For your reader's assistance add a note which like this one: Text is recommended if the user is using Eudora Light, Eudora Pro 3 and below, Lotus Notes versions below R5 or AOL 5.0 and under)
• Be sure to include a link to a "profile Update". This link will enable your recipient to change the format of your mail as required.

These points can help you free from fear if your message is conveyed or not and also help your business pace up.

Keep HTML Emails to 500-650 Pixels in width

Have you ever noticed that the email newsletters you receive mostly have the same width? Actually the reason behind this being in equal width is that from the fear of the inconvenient breakage of the sentence by different software, the emails are formatted to have the equal and passable range of the characters. The HTML measures these characters as pixel and the range is 500-650 pixels.

Formerly it was not in the practice. But recently this pixel width has been added to the most of the reputed and known email services in their formats. The three popular companies rendering email services i.e. Yahoo! Mail, hotmail and Gmail are using this HTML pixel range for email composition. They are presenting 500-650 pixel range to every user, this range varies on the basis of the user's screen resolution settings.

In other words we can say that if you have composed the lines or messages which are wider than the pixel range then you have to scroll horizontally to view the entire width of the message. As this scrolling horizontally to view a message may be OK with a website but forcing the reader to scroll horizontally for the perfect view is not beneficial and is avoided. This scrolling horizontal put you at the risk of losing a transaction or a reader as they must not pay much attention to the content of the email or at minimum your user will be annoyed..

Getting Text Emails Displayed as Intended

The email software and setups will display your email in their own way so with such a numerous amount of the software and setup no one is certain how your email will be displayed by each of them.

However, we have come up with some of the practical tricks to ensure you with outcome of the closest possible appearance of your email nearly with every sort of software for email.

The four of the main problems with the display of text-only newsletters.

• Line lengths
• Links
• Characters
• Justification

Line lengths:

Email software has a problem as they keep breaking the lines of the text at inconvenient places. The outcome will be the poorly structured email content. The solution for this problem is to keep lines short and adding the hard returns at the end of each line. You must put limit to the number of characters for each line. The line should have limit of 65 characters.

Links:

The links can be put not keeping with the limits of characters. This is the case for displaying third-party advertisements. You can put long URLs in the given manner.

The URLs to be placed in newsletters must be clickable. So place them at right place. To put the URLs at right place make sure for the following point:

• Write all URLS in full.
• Don't forget to put space before and after URL.
• Don't put brackets around URLs.

Ensure clickability of the links. Provide your page with the redirect pages. Commercial software is available for this purpose.

Odd Characters:

The odd characters are also another problem with the display of the emails. Odd character is anything which is outside the standard ASCII character set.

Although, we have modern word processing tools, which can help you create and edit text-only newsletter using these editors. Your email clients will then faithfully reproduce any character you can create.

Some of the word processor can add "odd" characters which may cause display problems in some of the email software. So the email composer which is recommended for editing tool is NoteTab. This tool includes spell checking and various other functions. So you can write all of your documents with this tool and later transfer it to word.

Justification:

Justification is our final display problem of the email. The alignment of text on page is the other phrase used for the justification of the text. You can use fixed space font for this purpose. Using fixed space means every space and character takes up the same amount of width. You are also capable of justifying your text at right or center of the page using space bar.

The fixed space trick is one which allows you to use ASCII characters to work out ASCII art. If you work out for the text and ASCII art at one the font and then convert it to other font it may come to be destroyed badly. So the solution is to use these justifications in such a way so that they remain same with all the fonts and with all the email software.

Checklist for Online Businesses

Internet is a horizon of opportunities. Person from every culture, profession, taste and skill is trying to catch the stars from this sky of opportunities. They tailor it as they want it to be as internet is a flexible medium of those who seek break. This world is without limitations but the only limit being the affordability. Virtual homes i.e. websites are created suiting your dreams and imagination using it as the ultimate instrument for anything the user wish.

The power with which the ecommerce attracts is hard to resist. efforts, are required to start an online business. The efforts are as much as any of the normal business. To start an online business you need much of the things to be undertaken. This includes funding for the business, customers to buy from you, marketing materials and more.

Below is the checklist for you to check all the things required to start an online business. Consider them thoroughly to be the one among the top list of the business persons in the online world.

• Exploring the virtual and real world is the foundation to start the business. Explore for the business feasibilities. New and old developments in the world of business. Make sure you are quite an updated person if you want yourself to be ahead of pack. Keep searching and researching to gain the proper knowledge for what are you and your consumers need. You need to find ways to promote your business.
• Being resourceful is as essential as exploration. You need to be a store house of information to be the master of an online business. You must be capable of providing knowledge about your industry and your business and this needs you to be in touch with every part of your business. Being resourceful always brings big profit your way as it helps draw potential customer your way.
• Always make sure that you are not sending unwelcomed emails marketing messages. You must be aware of the fact that the email "spam" or unwanted don't do any good but it always comes up with the irritation of the customers. So it is better to be the wanted part rather than unwanted.
• Keep in mind to make use of online discussions. Online discussion groups can help out to market your product or services. For this you need to be an active participant. Be open to the suggestions and give a voice to your opinions.
• Check your email regularly. The online business is dependent on quick and prompt responses. This will reflects the serious approach towards the business.
• Try new changes- accept and implement. Keep in mind to design your site with your taste and also considering the usefulness and functionality.
• Concentrate for the typos and mistakes with the content of your site. Poorly written web content can let your customers turn back on their heels.
• Include with your website the crystal clear call for action. Try to be clear as you can while communicating.

Checking for these basics while you set for the business can result in the best of the online business and let you stand in the line of the top online business.

The Importance of Colors in Email Marketing

Colors are the prime factor which can help you convey your message correctly. Colors have always been in use to convey messages. Colors are the best part for communication.

To be added here is the fact that the world of communication especially media had been imprisoned with the black and white for long since 60s. In 60s colored revolution was brought to the print and electronic media. From that time color has been the major part of any media to attract attention.

Colors are among those factors which attract attention. Precisely speaking colors are the major attraction for any gaze. You must have noticed while going through your daily activities that whenever you come across some bright colors, you turn your gaze and give a while to the minor details of the matter. If something comes your way of dull appearance you don't bother to give the second look to that thing. Here you are capable of understanding the value of colors. The concept of colors is different for different individuals. Everybody has his own personal response to specific color.

Every individual has his own way of associating color with various products. There is no idea for who will associate which color to what product. But for our fortune we have the many of the people in designing and printing industry which are capable of creating eye catching labels for each product. Nowadays, the fact that people be made aware of the brand is given due consideration and more; it is a common practice out there to have a different logos for different brands.

In web designing the colors are used so that they become the identity to your business only. The colors and designs are used in order to make out the completely different website which doesn't get blend with other websites. Not only in websites but also for your brand awareness colors are the prime factors.

Colors generally are the magic spell which is casted which makes your website stand out from other websites. The manufactures with experience and name are aware of the fact hence used this tactics to make their websites impressive with the use of color brilliantly. Using this special factor for attraction you are able to attract the best of the visitors and clients your way thus increasing your sales.

Colors have psychological influence and this is also true for marketing. Using colors brilliantly and effectively the moods and the feelings of the client can be influenced.

If you use color rightly then the chance for the feeling of your customers can be provoked to buy from you.

The color must be used in the way to exhibit the continuity and sustenance. Marketing nowadays is more effective using the color tool.

So, if you want to attract the large number of traffic your way and make them buy from you then you must use the color professionally. The color must be used in way which is capable of attracting the attention of the visitor to pay few minutes to get into the details. The combination, contrast can be used perfectly for your site to be perfect.

Writing Effective Subject Lines

Subject lines are one of those factors which are the successful emails, promotional and newsletters. Working with the subject lines to make them effective is a factor which can make the recipient open your mail. If not effective or attracting the recipient will not bother to click it open. The subject line content is also the chief factor in the algorithm of many recipient-level spam filters and also ISP. So the chances for the poorly written subject lines are not only prone to go unopened but also they will be kept from reaching the recipient's Inbox.

To write effective subject lines you must keep the six principles in your mind:

1. Inform: the subject lines should have something conveying. They must inform the reader about the content of the email. It must warn the reader for losing some big opportunity or thing. You must make it resourceful and informative for the reader. The reader at first gaze must be provided with the food for thought, that his mind can ask him to take a look at the content.
2. Plot: you must use words in such a way that it can plot the reader. Saying in easy manner you need to compete with 50 or 100 emails using your subject lines. Plotting your reader means stimulating some part of the reader's mind which compels him to open the email up.
3. Action: subject lines "direct" recipients to pay attention to specific email. Every email you send to your client must have oblique strategy behind it. You must make sure to write in such a manner as the reader click it right away. It must have a sort of attraction for the reader. The subject line for your article or email must have the reflection for the content of the email.
4. Understanding: in the email marketing emails are not delivered to a few dozen of the contacts but to hundreds and thousands of the clients. So, keeping this point in view you must compose the subject lines and matter in such a way so that it may be understandable for all of the receivers. The content and the matter must speak to the interest and need of the recipient. You email must make them aware about your services and the products.
5. Balance: the last thing to be kept in mind while working for the effective subject line is the balance. You must take care for the balance in the subject line and the subject matter of the email. The subject line must be compiled so that it reflects the matter. The togetherness is also needed for the "from" and "subject" lines. The users these days are more conscious about the combination of the from line and subject line. The spammers are the chief reason for this awareness. If the combination of the from line and subject line are in balance meaning from line is capable of depicting the reliable source than the user is more likely to click open the email.