The new Facebook Deals feature gives small businesses a new way to reward customers.
Certain businesses have utilized the Deals application on their Facebook page, notes Wendy Kenney in an article for Start Up Nation. Deals is an expansion of the three-month old Places feature and allows users to broadcast their location.
There are four type of deals available through the function: friends deals, which offer discounts for groups up to 8 who check in together; charity deals that donate something to charity for every check-in; individual deals, which are one-time offers; loyalty deals that reward customers who check in frequently.
In order to make the most of Facebook Deals, businesses need to incorporate them into their website in a way that will strengthen customer relationships. Make sure that the deals offered are of value to the customer, Kenney recommends. They should also be easy to redeem, as customers will not be enthused about a discount if they must jump through hoops to use it. Adding a deadline by which the deal must be redeemed will increase the chances that users will take advantage of the
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