Developing a personal connection with your business contacts can contribute to increased sales. The holiday season provides small businesses with a great opportunity to foster more meaningful relationships.
Sending a holiday card is a low-cost way to thank clients and business partners, but is it effective? A generic card differentiated only by a signature probably won't cut it. Take the time to personalize the card.
Instead of heading to the local drug store, order a customized card that has your company name and logo, suggests Entrepreneur magazine. Include a personal note that can range from a funny quote to a family story. But, proceed cautiously when incorporating humor. It must be tasteful and politically correct. Also, steer away from religious messages in order to avoid offending someone with different beliefs.
Another option is the charity holiday card, which sends a portion of the purchase price to a charitable organization, showing clients and customers that you are giving back to your community during the holiday season.
When you send the card is also important. Early November is a good option as your card will stand out as one of the first that clients receive, notes Entrepreneur. BusinessWeek also recommends sending a small token of appreciation along with the card such as a gourmet cookie or a bouquet of flowers.
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