Creating a contest or sweepstakes is often one of the more engaging forms of marketing. Business owners can use these types of promotions to attract new customers.
When preparing a contest, it is important to keep the ultimate goal in mind - generating publicity - notes John Arnold in article for Entrepreneur magazine. It can also be used to acquire new contacts, conduct research and educate participants. Entry forms that ask for information such as email addresses and phone numbers provide your company with a means to keep in touch with contestants. In order to use a contest to gather research data, participants could be required to fill out a survey to be eligible for the prize.
Business owners should be aware that there are several state and local laws that regulate contest rules, so it could be helpful to enlist the help of an experienced legal professional when crafting the official rules.
There are several methods of attracting participants, ranging from reaching out to website visitors, sending out email invitations and promoting the contest through the company's social media sites.
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