Web analytics is the study of website visitors. It involves collecting data from a web site and then interpreting the collected data to determine various trends. Web analytics helps answer questions like which is the most profitable marketing initiative, which search engine sends the most traffic, which is the most converting keyword, etc.
Why do you need a web analytics consultant?Web analytics software is relatively easy to install. Just paste some code on every page and you're done!However, pasting the code does not mean that you will get all the right stats. It is extremely important to first determine which stats are useful to you. E.g. - The time spent by visitors from each source on a site may be an extremely important factor to track for news websites. In contrast, for an ecommerce website selling stuff, total sales for each marketing campaign/source. It is also important to be able to interpret the figures thrown back at you by the web analytics software in the right way. You need to understand what a bounce rate of 45% means in the context of your website and how you can use this figure to improve your conversion rate. Our web analytics consultants use their immense experience and expertise to interpret your web analytics data and then help you apply this data to improve your website's conversion rate. So get in touch with web analytics experts at Convonix and let them help you improve your site's conversion rates and return on investment. "We would highly recommend Convonix. Vishal has done a great job of search engine optimization for our ecommerce site. He has continued to follow up and provide updates, and is always responsive." Paul Taylor OEM Auto Parts |
2 months ago
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