Prudent choice of URLs will impact your web site's performance
Professional web designers should already know this - but if you are using a content management system to build your web site, or portions of it, it is important to understand the significance of the URL used to access pages on your web site.
Search engines look at the address of every page on your web site and try to extract key-words from the content of the url. For example, you may have a page about "Widgets" on your web site called "somewhere.com" creating the page with a filename of widgets.html will give a better keyword rank then page6.html this is also true of sub-directories on the site somewhere.com/widgets/... being better then somewhere.com/files/...
This is a fairly subtle point but makes a significant difference for most search engines. It can also make it much easier for people that are typing in a URL to access a specific page of your web site. Notice the URL for this web page - it's called http://www.pawprint.net/internet-marketing/small-business-web-site.php for a reason!
If you really want to target a key phrase consider purchasing a microsite for that phrase. An inexpensive secondary web site that can be tailored to focus on a specific key phrase or concept.
Professional web designers should already know this - but if you are using a content management system to build your web site, or portions of it, it is important to understand the significance of the URL used to access pages on your web site.
Search engines look at the address of every page on your web site and try to extract key-words from the content of the url. For example, you may have a page about "Widgets" on your web site called "somewhere.com" creating the page with a filename of widgets.html will give a better keyword rank then page6.html this is also true of sub-directories on the site somewhere.com/widgets/... being better then somewhere.com/files/...
This is a fairly subtle point but makes a significant difference for most search engines. It can also make it much easier for people that are typing in a URL to access a specific page of your web site. Notice the URL for this web page - it's called http://www.pawprint.net/internet-marketing/small-business-web-site.php for a reason!
If you really want to target a key phrase consider purchasing a microsite for that phrase. An inexpensive secondary web site that can be tailored to focus on a specific key phrase or concept.
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