Having lots of content is great - but if it is all three years old it's not going to look like your site is much of a priority. The search engines actually track this. They monitor how frequently your site changes as they visit it for indexing. The more often it changes the better your rank in the freshness category.
What constitutes change? pretty much anything - which is why keeping a BLOG or adding frequent news articles to your web site usually produces such good results. It is also the reason why having something as simple as rotating content and the current date on every page has been shown to make a difference (although the search engines have been getting wise to this kind of tactic)
What constitutes change? pretty much anything - which is why keeping a BLOG or adding frequent news articles to your web site usually produces such good results. It is also the reason why having something as simple as rotating content and the current date on every page has been shown to make a difference (although the search engines have been getting wise to this kind of tactic)
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