Looks do matter - but perhaps not the way you think...
In the grand scheme of things the "looks" of a web site in the classic sense are not really that important - honestly! once people have looked at a web site for a few minutes they will quickly discard their first impression (based on looks) and move immediately to asking - is this site giving me the information I need - and can I find it quickly (going back to tips #1 - content and #5 - structure)
So what are we on about with style? simple - ensure the style of your site makes it easy to read. Avoid things like black backgrounds with white text (inverse text is harder to read) ALL CAPS (humans read by identifying word shapes - writing in all caps forces people to read every letter and quickly becomes annoying - plus on the net it is used as an typographic method of indicating you are screaming) You should also check your web site using a colour blind test to ensure that visitors with the various types of colour-blindness can still actually read your navigation.
In the grand scheme of things the "looks" of a web site in the classic sense are not really that important - honestly! once people have looked at a web site for a few minutes they will quickly discard their first impression (based on looks) and move immediately to asking - is this site giving me the information I need - and can I find it quickly (going back to tips #1 - content and #5 - structure)
So what are we on about with style? simple - ensure the style of your site makes it easy to read. Avoid things like black backgrounds with white text (inverse text is harder to read) ALL CAPS (humans read by identifying word shapes - writing in all caps forces people to read every letter and quickly becomes annoying - plus on the net it is used as an typographic method of indicating you are screaming) You should also check your web site using a colour blind test to ensure that visitors with the various types of colour-blindness can still actually read your navigation.
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