OgilvyAction one of the largest brand activation agencies in the world has entered Philippines - through a joint venture company formed by Ogilvy & Mather Philippines and A+B Expedio Integrated Marketing Communications. The latter is a leading below-the-line agency in the Asian country with expertise in trade activation and events management. While John Goodman, President OgilvyAction Asia Pacific refused to disclose the current client-roster of the agency, he did aver that "We are seeing extensive growth potential for brand activation in the Philippines and A+B Expedio's expertise, network, and reputation will certainly strengthen our local OgilvyAction offering." When asked about what makes Philippines different from other Asian markets, Goodman said, " It has a very complex infrastructure because of the island nature of the country, and a new dynamic driven by the youth of the country." As per a press release issued, OgilvyAction brings together A+B Expedio's field marketing capabilities, local activation experience and network with Ogilvy & Mather's strength in analytics, strategy, development, digital and creative to offer activation solutions. The joint venture company will be led by Mae Dichupa, General Manager, who returns to Ogilvy after seven years with the Nike organization in the Philippines, most recently as its Country Marketing Manager. "Coming home to Ogilvy gives me the opportunity to leverage my insights and experience in this field to lead a team of retail specialists that is already best-in-class," she says. www.dg3.dgevent.in

OgilvyAction one of the largest brand activation agencies in the world has entered Philippines - through a joint venture company formed by Ogilvy & Mather Philippines and A+B Expedio Integrated Marketing Communications. The latter is a leading below-the-line agency in the Asian country with expertise in trade activation and events management. While John Goodman, President OgilvyAction Asia Pacific refused to disclose the current client-roster of the agency, he did aver that "We are seeing extensive growth potential for brand activation in the Philippines and A+B Expedio's expertise, network, and reputation will certainly strengthen our local OgilvyAction offering." When asked about what makes Philippines different from other Asian markets, Goodman said, " It has a very complex infrastructure because of the island nature of the country, and a new dynamic driven by the youth of the country." As per a press release issued, OgilvyAction brings together A+B Expedio's field marketing capabilities, local activation experience and network with Ogilvy & Mather's strength in analytics, strategy, development, digital and creative to offer activation solutions. The joint venture company will be led by Mae Dichupa, General Manager, who returns to Ogilvy after seven years with the Nike organization in the Philippines, most recently as its Country Marketing Manager. "Coming home to Ogilvy gives me the opportunity to leverage my insights and experience in this field to lead a team of retail specialists that is already best-in-class," she says. www.dg3.dgevent.in