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Event management industry to touch Rs 5k cr by 2015'

Hyderabad-based Rachnoutsav Events Academy, which plans to open five new centres offering integrated full-time learning programme in event management and wedding planning, today said it expects the event management industry to attain Rs 5,000 crore size by 2015.
"With a compounded annual growth of 14 per cent, it (event management industry) is projected to be Rs 5,000 crore by 2015 in the country," Director of Rachnoutsav Events Academy Sanjay Kankaria told reporters here.
According to industry experts, annual wedding and events is pegged at around Rs 1,500-1,800 crore.
The event management industry in Andhra Pradesh alone is put at around Rs 300 to 500 crore, Kankaria said.
Advancements in technology is helping the industry in all the spheres, like production, multi-location, exhibitions and marketing, and it is getting more professional, he added.
Talking about Rachnoutsav Events Academy, he said, "Our programme is attracting youth to consider unconventional careers in view of unlimited opportunities in event management and wedding planning."
The academy has been floated by Rachnoutsav Events Pvt Ltd, which has an experience of over a decade in handling events of clients including Google, Microsoft, Airtel, Godrej, Motorola, Novartis, Femina, State Bank of India, Ramky, Toyota, SAB Miller, Suzuki, Apollo Hospitals and GE Money.
Soon, Rachnoutsav will also offer wedding planning services in South Africa.
As many Indians live in South Africa, there is a huge demand for this service, Kankaria said.
The academy has been accorded Africa Bridal Industry Accreditation and a South African Wedding Planning School has also approached it to share experience in handling Indian weddings as well as train students, he said.
He said the academy will initially offer three courses in event management and one in wedding planning. The company will also set up five new training centres in five years and plans to have 10 centres under franchisee-model.
"We also provide placement assistance through our networking advantage with over 100 top event management companies association EEMA (Entertainment & Event Management Association) in the country," he said.
"We have been in touch with National Skill Development Corporation (NSDC) to recognise Event Management as a skill development," he said.
In 12 years, Rachnoutsav plans to train over 33,000 people, he said, adding the project cost envisaged over next 10 years is Rs 75 crore.

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