Loews Hotels today launched the mobile website www.loewshotels.com/m featuring “location aware” capabilities built by HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry. The mobile website serves automatically on all mobile devices, has a touch-screen friendly design, is fully optimized for mobile searches, enables reservations through the Loews Hotels’ mobile booking engine and offers the ability to detect the location of the mobile device accessing the site.
“As more people use mobile searches we are adapting to provide readily available information to existing and prospective hotel guests at the time they need it most,” said Lise Struwing, Loews Hotels Director, Web Strategy. “As part of our focused mobile strategy at Loews Hotels - from a state-of-the-art mobile website to mobile marketing, geo-locating and other mobile services, we are catering to the modern mobile traveler.”
The addition of the ‘location aware’ feature to the mobile site enables Loews Hotels to provide a potential guest immediate information and data that enables them to know where the closest property is to their current proximity. A mobile device holder in New York City will automatically receive a prompt to book the Loews Regency Hotel and indicate location-specific special offers and packages. The ‘location aware’ capability helps streamline the guest experience by filling in addresses faster and providing directions personalized to the guest.
Google reports that 19 percent of all hotel queries are conducted on mobile devices, and 58 percent of mobile bookers made a hotel reservation on the same day of arrival and within 20 miles of their present location. Loews Hotels and HeBS Digital are pioneering the next generation mobile web to anticipate the needs of the hotel guest.
“What the customer wants from mobile is information that is local and immediate,” said Jason Price, Executive Vice President of HeBS Digital. “We see mobile as an opportunity to engage the customer at every stage of the travel experience. Adding a ‘location aware’ component to the mobile experience is only the beginning.”
About Loews Hotels
Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada, including the newest 414-room Loews Atlanta Hotel opened April 1, 2010. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.
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About HeBS Digital
Founded in 2001, HeBS Digital (Hospitality eBusiness Strategies) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com). HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 160 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W³ Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info@hebsdigital.com.
Contact:
Loews Hotels
Lark-Marie Anton
(212) 521-2779
lanton@loewshotels.com
Hawkins International Public Relations
Emily Easter
(212) 255-6541
emily@hawkpr.com
HeBS Digital
Mariana Mechoso Safer
(702) 463-1857
mariana@hebsdigital.com
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