Effective Product Marketing

Develop successful go-to-market strategies for your product

Is your go-to-market plan just a list of tactical activities with questionable strategic value?

Where our Practical Product Management seminar teaches you how to build products your market wants to buy, the Effective Product Marketing seminar teaches you how to market and successfully sell what you built.

The seminar delivers a strategic approach to your go-to-market efforts and shows you how to anchor everything you do to goals of your business. You will learn how to gain a deeper understanding of your buyers and learn how they buy – which translates into better marketing efficiencies across your organization.

• Anticipate the needs of your sales team – you know what they want, but what do they need to be successful?
• Align marketing efforts with the goals of your organization – build credibility by aligning marketing resources with what really matters to your executive team
• Focus on buyers rather than features – learn the importance of the Buyer Personas, how to build them, and how to leverage them as a powerful tool to help market your products and services
• Build sales tools and marketing collateral that help buyers – document the steps your buyers take to make a purchasing decision, the different buying roles involved, and how that knowledge helps you prioritize the most impactful sales tools and marketing collateral