Demand for organising hassle-free, entertaining events pushing business of professional event managers

There was a time, when birthday parties involved hosting kids from neighbourhood at home for some cake and snacks, while weddings usually saw hassled family members running around making arrangements for a number of functions on the itinerary, starting from the venue to catering to decorations. Today parents and family members in Pimpri Chinchwad region are happily leaving the logistics and arrangements that go with organising weddings and parties to event managers. Besides traditional mass events like Sangeet, baby shower, bachelor parties, etc., PCMC-based event managers are also getting a lot of demand to organise corporate events "The business of event management has become very professional now," said Chetan Londe, director of Pune Hunagama events management group. "People have very little time to look into the logistics of organising any event, be it their kid's first birthday party, or their anniversary. With increased budgets, people don't mind spending the money for everything being managed professionally, so that they can enjoy occasion without hassles." Pune Hunagama, which started three years back, has been seeing 20 customers or so every month especially during the wedding season. "In the last five years or so, from small parties at home to big fat Indian weddings, people hire events management companies for both convenience and creativity," adds Londe. From just a few, the number of event management companies has more than doubled in the last three years in PCMC belt. "The industry is seeing a growth of 25 percent every year and the customers in PCMC region are opening up to involving event managers even for cultural events such as garba and other festival-related events. While the budgets for birthdays can start at Rs 25000 or so, weddings and receptions start after Rs 5 lakh and can run in up to Rs 30 lakh or even more," said Allwyn Kocheta, event manager at Sterling 3. Besides the reason of convenience, customers are looking for something unique and different from their parties. This is another reason for event managers pushing up the demand. Theme-based events catch the fancy of the customers today. "Customers want their events to be creative and unique," said Rupali Kulkarni of Kulkarni's event management company. "Immensely popular are children's theme-based birthday parties. From cartoon characters such as Chota Bheem, or Scooby Doo, to themes revolving around colours or subjects such as history or science are a hit. Parents find it easier to let us make these arrangements as we find the right entertainment group, ensure that children have fun, arrange costumes, masks, return gifts etc.," she said. FOOD FOR THOUGHT Food still remains a crucial part of an event. "It is no longer the only focus of an event," says Rocky Samuel Bhakara owner of Dynamites event management company. "Entertainment, venue, ambience. They all make a great impact today and young people's tastes too have changed. They want electro and trance music, they want international dancers and they want bold and unique decorations." Dr Swati Burute who threw a birthday party for her son says that having an event manager take care of things helps the family relax. "I am a gynecologist and have little time to go running around for decorations, food, invitations etc. Also it's a task to keep children, and adults entertained and engaged for four hours. The company helped us get a good anchor, had games and other activities planned for children, and fashion shows and dance performances for adults. This ensures that the party is a success, even if we pay a little more to the company," she explained. Corporate events today too are entrusted to event management companies, rather than being handled internally and bigger the event, the more number of event partners, who are part of the programme. Typically when big companies such as Tata Motors are hosting an event in their plant in Chakan, then their main event managing company attached to their headquarters will partner with us for the event organised here. From a time when HR team took care of events, this is a changed scenario today," said Bhakara. Commercial events too today have a host of activities starting from family outings for employees to promotional events and inaugurations etc. "Corporate events now involve a lot of planning. There are road shows, mall promotions, customer activities etc. And event management companies have to come up with creative activities to make these events stick in the minds of the consumers," said Rohit Kumar Jaiswal, assistant operations manager at Glance Events. "Companies have a budget of Rs 1 lakh or more depending on the size of the event. Many of them want posters, advertising as well as events to be handled by the same company, in which case we have a number of events with one client itself," said Sanjay Patil, proprietor of Yash events management company. www.dg3.dgevent.in

BEN bags IFFI-2006

The Delhi based event management company, Brilliant Entertainment Networks (BEN) has bagged the contract as the official event management agency for the International Film Festival of India, 2006, to be held in Goa this November. BEN was selected after an elaborate selection procedure that went on for 3 months. This will be for the first time that the Event Management agency will take care of the inaugural and the closing ceremonies too, this is because the state government has been entrusted by the Union Ministry of Information & Broadcasting. The Chief Secretary, ESG, Mr.J.P.Singh said, "The firm has been selected because of their creative design and marketing strategy." Speaking on this achievement, Mr.Raman Raheja, Director, BEN, said," This is one of the biggest projects of our events industry. IFFI-2006 gives us an opportunity to use our technical and creative expertise to take this event to the level of Cannes Film Festival." www.dg3.dgevent.in

C Sivasankaran to sell his 3.75% stake in Tata Teleservices

Serial entrepreneur C Sivasankaran has initiated moves to sell his 3.75% stake in Tata Teleservices as he looks to raise cash to build a war chest for newer investment opportunities during the economic slowdown. The billionaire investor, or Siva as he's popularly called, has mandated the Nimesh Kampani-promoted investment bank JM Financial to find a potential buyer, and the bank has sounded out private equity funds and hedge funds, said two people close to the transaction. The Siva group owns 27.46 crore shares, translating into a 3.75% stake in Tata Teleservices. The shares have been held through Siva Industries & Holdings, SIG Event Management and Enterprises and Goldman Dealer Pvt Ltd, according to a recent filing made by Tata Teleservices with the Registrar of Companies (RoC). Neither Sivasankaran nor Tata Teleservices responded to a set of e-mail questions on the issue, while JM Financial declined to comment. "Siva wants to strengthen the balance sheet at a time when the slowdown opens up good investment opportunities. He had recently exited from Aamby Valley and Hindoostan Mills," said a person close to the Siva group. Sivasankaran, 55, who is known for his skill to buy stake in companies at lower valuations and then exit with handsome profits, pared his stake in the country's second largest CDMA operator from 8% in 2006. The Siva group chairman had sold part of the stake to Tata Tele's strategic partner DoCoMo in 2009. Japanese major DoCoMo, which bought 26% stake in Tata Teleservices, had acquired 6% from the then shareholders on a pro-rata basis. The Tatas own close to 60% in the telecom company. The Siva group, which paid Rs 1,000-1,200 crore to buy 8% stake in Tata Tele in 2006, will find it difficult to get a good valuation as revenues in the telecom sector have been hit by stiff competition and adverse regulatory and tax laws. Country's top telecom player Bharti Airtel reported its 10th straight quarter profit decline as competition squeezed margins and most carriers in the once-booming sector are languishing in the red. Figures for the unlisted telecom company Tata Teleservices are not available in the public domain. However, its listed arm Tata Teleservices (Maharashtra) widened its net loss to Rs 162 crore for the first quarter ended June 30, 2012. "Telecom sector isn't performing well. Debts have reached alarming levels and regulatory hurdles are posing a major threat. It's difficult to get good valuations at this point in time," said Ankita Somani, research analyst at Mumbai-based Angel Broking. Despite the economic slowdown pushing down valuation in the real estate sector, Siva group had recently sold its 50% stake in Mumbai-based Hindoostan Mills property. It had exited Sahara Group's Aamby Valley project last year, netting a profit of around Rs 600 crore in four years. www.dg3.dgevent.in

Casino giant Caesars Entertainment plans to open hotel in India

Caesars Entertainment, the world's biggest casino company, is entering India through non-gaming businesses such as luxury hotels and entertainment businesses such as managing Bollywood-centric events, concerts, musicals, drama and stand-up comedy. India does not allow foreigners in the gaming business. The Las Vegas-based Caesars Entertainment, which owns 50 hotels and casinos and several golf resorts around the world, plans to open up to 15 hotels in India in a decade and has already initiated talks with around half-a-dozen real estate developers, a top official of the $9-billion firm said. "We spent the last year exploring the Indian market and there are great opportunities for us," Neera Chanani, South Asia head at Caesars Entertainment Hospitality, said. "In the non-gaming space we will focus on hotels and convention centres and building entertainment destinations within or adjacent to them," she said. The company plans to bring its global brands and offerings such as upscale hotel brand Caesars Hotel and luxury offering Caesars Palace, and customise them for the local market. "In the entertainment space one of the major focus areas will be Bollywood. We are looking to create content that is specific to the Indian market," Chanani said. Caesars is in talks with large event management companies as well as production houses in India for partnerships. Experts say it's a good time for Ceasars to enter the country. "In case of non-gaming entertainment, this could be the right time for Caesars to evaluate and introduce new concepts in India," Vivek Dahiya, CEO of real estate consultancy GenReal, said. "Though the market is not evolved yet and is still unstructured, with the success of Formula 1 (Grand Prix), Kingdom of Dreams (alive entertainment destination), bowling destinations in the country, it is clear that Indians are willing to experiment beyond films and F&B and spend money," he said. "The entertainment offering could be a differentiating factor for Caesars in India in comparison to other hospitality companies," Dahiya said. Caesars' entry will mean that India could host performances by music stars Elton John, Celine Dion and Rod Stewart, and stand-up comedian Jerry Seinfeld, who all have traditionally been associated with the hotel's entertainment properties such as The Colosseum at Caesars Palace in Las Vegas. Internationally, Caesars has about 15 destinations for live entertainment events like concerts, musicals, drama and stand-up comedy events. Many of them are in the Las Vegas strip, known for its casino business. "We will look at big cities like Delhi, Mumbai, Bangalore, besides tapping locations like Goa and Tier-II markets," Chanani said. The firm is primarily scouting for management partnerships, but is also open to investing in properties. When asked about the investment planned for India, she said: "There is no fixed figure in our mind at the moment." The company is also exploring the market in the gaming space, although Indian policies do not permit foreign direct investment in casino and gambling, which are banned in most states. Some states like Goa and Sikkim territories like Daman have given limited licences to Indian entrepreneurs to run casinos. These businesses have been making huge money on the back of growing prosperity of Indians. There is no report or data that has estimated the quantum of gaming activity in India. A PwC report estimates the casino market in Asia Pacific to more than double to $79.3 billion (approx 4 lakh crore) in 2015 from $34.2 billion in 2010. Swiss wealth manager Julius Baer expects the number of high net worth individuals in India, with assets of $1 million or more, would more than double to 4,03,000 by 2015. Recently Michael A Leven, president and CEO of integrated resort developer Las Vegas Sands Corp, had told ET that his company is open to having operations in India, but it would be either in Delhi and Mumbai. "We have looked at India as a potential market but there are problems like gaming is not legal and lack of infrastructure is another issue," Leven had said. www.dgevent.in

Let's get this show on the road

What lies beneath the bright lights, movie icons, rock stars and super models...the breathless extravaganzas that frenzied crowds shell out a few thousands to experience...the concerts, award ceremonies and corporate promotions? Lurking behind the scenes is a still-nascent industry that every now and again explodes into a few hours of pure enthrallment. It's an industry that is slowly creeping into the corporate consciousness as a viable alternative to more traditional communication methods. Event management as an industry is just taking off in India. It's hard to estimate the industry's exact size due to the unorganised nature of the different segments it comprises, but in '02 gross earnings from live entertainment and event management were estimated at Rs 330 crore. According to a FICCI report, event management of promotions and launches constituted the major part at Rs 170 crore. By '07, rationalisation of entertainment taxes could further boost industry revenues to Rs 1,160 crore. In 1991, live entertainment was just a Rs 2-crore industry, which grew to Rs 150 crore in '01. It is projected to grow at 30% per annum to a size of Rs 560 crore by '06. In '02, the industry managed over 1,000 live events. The increasing clutter, escalating costs and reduced efficiency of traditional media has encouraged disillusioned corporates to looks further afield, and many have settled on the more cost-effective event marketing option. Events allow a company to break through the ad clutter and target an audience by enhancing or creating an image via association with a particular event, while reinforcing the product or service and driving sales. Says Farid Currim, asst director of Event Management Development Institute, "There is a lot of competition with different brands being launched. Organisations need to innovate to keep people coming back. Events are also often accompanied with editorial (press) coverage, which increases visibility." Traditionally, events were considered useful for rural markets and for products with a ban on advertising like liquor and cigarettes. Low literacy levels and limited media penetration made events an imperative exercise in rural markets. But today, events are no longer confined to a few products and markets. Event marketing is gaining popularity in long-term brand image building and humanising of corporates. Sponsorship as a promotional activity has grown remarkably in recent years with current world-wide sponsorships estimated at $22bn. Moreover, recent professional reports show that 75% of marketing practitioners favour further developments of this communication tool. Unfortunately, in India, event marketing is still in a nascent stage. The lack of formal training in event management means that there is an shortage of professionals. Says Sabbas Joseph of Wizcraft, "There are no event managers we can hire, we create them." Still, training and education opportunities are evolving. There are now a handful of institutes that offer specialisations, diplomas and certificates in event management at the graduate and post-graduate level. Mudra Institute of Communications Ahmedabad (MICA) offers a specialisation in event management and direct marketing to students of its two-year post graduate (PG) programme in communications. The Mumbai-based International Institute of Event Management (IEM) offers a one-year part-time certificate course in event management. Event Management Development Institute (EMDI), Mumbai, offers a one-year PG diploma and a diploma in event management. The National Institute of Event Management (NIEM) offers two courses open to students with a higher secondary degree. NIEM runs a one-year diploma in event management and a three-year diploma in event management & mass media communication. The one-year diploma in event management covers basic and advanced event management, whereas the three-year course includes PR, advertising, mass communications, and film & TV techniques. Course content of these programmes includes theoretical concepts as well as practical training. In many cases institutes tie-up with event houses and clients so students can get on-the-job training. Event planning & marketing, PR, production, legal, technical and financial issues and measurement are some broad areas covered in these programmes. Recently, two more courses have found their way onto the event management scene: The Department of Continuing and Adult Education and Extension Work of SNDT Women's University, in collaboration with the IEM, has launched a diploma in event management for students who have passed their HSC or equivalent exams; and MICA has launched a nine months PG certificate programme in PR and event management. MICA also conducts a professional development programme on 'brand building through event management' directed at professionals from marketing, media, entertainment, event management, PR, advertising agencies and aspiring entrepreneurs. www.dgevet.in www.facebook.com/djvideek www.dg3.dgevent.in

Luxury brands like Louis Vuitton, Armani make a beeline for Chennai

Venu Srinivasan, chairman and managing director of TVS Motor, says he belongs to the 'dinosaur era' when fellow Tamilians were embarrassed to buy a car, let alone flaunt it. "I used to drive around in a Hyundai Santro even seven years ago. But today, our children cannot do without big cars, premium homes, and shopping at luxury stores."
Contrast the 57-year-old Srinivasan's simplicity with the opulence of 34-year-old entrepreneur TT Siddharth. The director of operations at Maya Appliances owns nine superbikes and two BMWs. "I am a bike enthusiast, and have Harleys, Ducatis and Hondas in my collection," he says. "My parents belonged to a different generation. But times are changing. The younger lot likes to spend on luxury products as they are in line with global fashion and trends."
Chennai has changed dramatically over the past few years. Rapid growth, which triggered migration from other parts of India and an influx of expat workers, exposed the traditionally conservative society to a swanky lifestyle, prodding rich families to spend on luxury shopping. Car and bike makers, luxury hotels and a host of brands like Louis Vuitton and Armani are rushing in to make hay in this sunshine of wealth and consumerism.
The city, home to over 4.6 million, is embracing this change with open arms. The day French luxury brand Louis Vuitton opened its store in Chennai-its fifth in India-there was a rush of eager shoppers. Louis Vuitton's products sell for between Rs 10,000 and Rs 7.5 lakh, the upper end of the range the average annual income for an Indian middle-class family. Louis Vuitton also expects shoppers from cities like Salem, Coimbatore and Madurai to visit its new store. Luxury destination 'Bergamo' that houses the Louis Vuitton store will soon have exclusive outlets of Bottega Venetta, Cartier watches and Jimmy Choo shoes, says Ajay Agarwal, managing director of Bergamo.
Earlier this year, iconic bike brand Harley-Davidson opened an outlet after it saw many people from the city buying from its Bangalore outlet. The city has now got two brand new five-star luxury hotels: ITC's Grand Chola and The Leela Palace, which are changing the luxury skyline of the city.
Genesis Luxury, which markets several big luxury brands in India, operates a format called Luxxe Box in Chennai that houses brands like Canali, Paul Smith and Etro. "Chennai is a new market for luxury and has growing potential since people are well-travelled and aware of international brands," says Sanjay Kapoor, managing director of Genesis Luxury.

In 2010, Chennai gave jobs to one lakh people and found its place in the Forbes list of ten fastest growing cities in the world. According to experts, the city may have smaller demand for luxury goods compared to Delhi and Mumbai, but it is growing rapidly.
"Consumers' taste, exposure to luxury and aesthetic sense is at par with the rest," says Atul Malhotra, founder of Evoluzione, a multi-brand retailer of Chic designer outfits. "This is the reason why we are opening another store in the city."
Leela Hotels, which recently soft launched a super luxury hotel in the city, is betting on big business from corporate conferences and weddings. "We already have seven weddings booked," says Amruda Nair, head of asset management at The Leela Palaces, Hotels and Resorts.
According to wedding planners, many Chennaites are choosing plush hotels over temples or other religious places, where weddings are held traditionally. "There is a lot of exposure to north India. Brides and grooms today want functions like mehendi and ladies' sangeet, which was never part of the tradition here," says Vidya Gajapati Raju Singh, a Chennai-based wedding planner. A wedding at a five-star hotel can cost between Rs 50 lakh and Rs 1 crore.
Chennai has seen an influx of people not only from rest of India, but also from other countries. "A lot of expats working in software firms and automobile companies are repeat customers," says Soumya Keshavan, Good Earth's business partner in Chennai. Good Earth, the premier lifestyle and home decor design house, set up a store in the city four years ago and has not been disappointed.
"There are a lot of self-made men, entrepreneurs, and senior executives in the city who are buying our products. Many of them have worked with global companies and have developed a taste for biking over time," said Anoop Prakash, managing director of Harley-Davidson India. In Chennai, customers are known for their loyalty, but they insist on value for money. "The customers here are mostly practical, not whimsical. They are getting bolder," says jewellery designer Bharathi Raviprakash, who owns Studio Tara. The younger generation is fond of flashing luxury brands, she adds.

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Event management industry to touch Rs 5k cr by 2015'

Hyderabad-based Rachnoutsav Events Academy, which plans to open five new centres offering integrated full-time learning programme in event management and wedding planning, today said it expects the event management industry to attain Rs 5,000 crore size by 2015.
"With a compounded annual growth of 14 per cent, it (event management industry) is projected to be Rs 5,000 crore by 2015 in the country," Director of Rachnoutsav Events Academy Sanjay Kankaria told reporters here.
According to industry experts, annual wedding and events is pegged at around Rs 1,500-1,800 crore.
The event management industry in Andhra Pradesh alone is put at around Rs 300 to 500 crore, Kankaria said.
Advancements in technology is helping the industry in all the spheres, like production, multi-location, exhibitions and marketing, and it is getting more professional, he added.
Talking about Rachnoutsav Events Academy, he said, "Our programme is attracting youth to consider unconventional careers in view of unlimited opportunities in event management and wedding planning."
The academy has been floated by Rachnoutsav Events Pvt Ltd, which has an experience of over a decade in handling events of clients including Google, Microsoft, Airtel, Godrej, Motorola, Novartis, Femina, State Bank of India, Ramky, Toyota, SAB Miller, Suzuki, Apollo Hospitals and GE Money.
Soon, Rachnoutsav will also offer wedding planning services in South Africa.
As many Indians live in South Africa, there is a huge demand for this service, Kankaria said.
The academy has been accorded Africa Bridal Industry Accreditation and a South African Wedding Planning School has also approached it to share experience in handling Indian weddings as well as train students, he said.
He said the academy will initially offer three courses in event management and one in wedding planning. The company will also set up five new training centres in five years and plans to have 10 centres under franchisee-model.
"We also provide placement assistance through our networking advantage with over 100 top event management companies association EEMA (Entertainment & Event Management Association) in the country," he said.
"We have been in touch with National Skill Development Corporation (NSDC) to recognise Event Management as a skill development," he said.
In 12 years, Rachnoutsav plans to train over 33,000 people, he said, adding the project cost envisaged over next 10 years is Rs 75 crore.

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HP announces addition to security solutions portfolio

HP today announced additions to its security solutions portfolio that will enable enterprises to proactively protect their data and network rather than just reacting to threats.
" Cloud, mobility and big data initiatives are helping firms solve challenges, while driving innovation and bringing in agility and improved financial management. However, these initiatives also can introduce big security concerns," HP India MD Neelam Dhawan told reporters here.

According to a study commissioned by HP and conducted by Coleman Parkes Research, more focus is placed on reactive security measures than proactive security measures with half of respondents said time and budget spent on reactive security outweighs investments in proactive measures.
However, the study added that organisations in India are becoming more proactive in their approach to security with more focus on strategy, governance and security intelligence with 93 per cent of respondents indicating that they are exploring Security Information and Event Management (SIEM) measures.
"Cybersecurity threats are growing exponentially, and without a proactive information risk management strategy, enterprise growth, innovation and efficiencies are hindered," Damanjit S Uberoi, Chief Solutions Architect and Evangelist, South Asia, HP Enterprise Security Products said.
New features added include HP Assured Identity (solution offering identity, credential and access management), Comprehensive Applications Threat Analysis (CATA) on demand and HP Security Operations Center (SOC) consulting services.
Other features include HP Data Center Protection Services, HP ArcSight Enterprise Security Manager 6.0c and HP TippingPoint NX Platform Next Generation Intrusion Prevention Systems (NGIPS).
HP also announced a mobile application for IT security professionals as well as HP Access Control (HP AC) Printing Solutions to protect against printer-based intrusions.
The Indian SIEM market stood at about USD 12 million and is expected to grow at about 21 per cent in 2012.
As a whole, the key spenders for network security in India are the banking, financial services and insurance players, government and service providers like telecom, IT and ITeS companies.

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International MBA; the GMAT way

I have completed my 1st year MCom and am now employed. Am I eligible to give the GMAT? My 2nd year exam is due this year, but I won't be able to appear for it. Would a diploma from a university fulfil the requirement for GMAT?

Kshitiz Pandey
GMAT scores are used by B-schools to admit students into MBA programmes. In the case of B-schools in the US and most other international locations, the basic requirement for admission to MBA is 16 years of formal education and 2-6 years of work experience after graduation. You have completed 16 years of education, but certain universities would not consider the one year of M Com relevant because it is not a complete degree. A university administered one-year postgraduate diploma would be acceptable. In your case, if you could manage to complete the 2nd year of M Com, you need not consider any other course.
Event Management
I am a graduate and I want to learn more about event management. Which institutes conduct this course?
Ritu Parmar
Event management involves overall concept of the event, arrangement of sponsorship, preparation of an advertising and communication plan, process design for the complete event, identification and arrangements of technical infrastructure, planning and execution, seeking necessary permissions from the appropriate authorities and ensuring that the event conforms to existing laws and regulations, etc. Among the training institutes are Event Management Development Institute, Mumbai (www.emdiindia.com), KC College of Management Studies, Mumbai, National Institute of Event Management, Mumbai (www.niemindia.com) with branches in other cities, SNDT Women's University, Mumbai (in collaboration with International Institute of Event Management), International Centre For Event Marketing and Management (icemindia@yahoo.com) New Delhi and Indian Institute of Event Management, New Delhi. An MBA or equivalent degree or public relations training could also lead to event management. Listing is indicative.

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DJ MOHIT And DJ ASHIM - Resident DJ

DJ MOHIT And DJ ASHIM - Resident DJ's DJ MOHIT “the beat is a wonderful thing it it echoes what hearts say and makes a million feet obey” OBJECTIVE “TO GAIN AND GROW AND MAINTAIN MY POSITION IN THE TOP 5 DJ’S BY ADDING DISTINCTIVE VALUE TO THE ENTERTAINMENT QUOTIENT OF YOUR ESTABLISHMENT / BRAND” MY STRENGTHS MAKING AN INSTANT CONNECTION WITH THE CROWD. THE INNATE ABILITY TO BOND MUSICALLY AND VIBE WITH THEM. TO ENGAGE THE AUDIENCE. AND ENERGIZE IT. TO GET THE MOB MOVING ON THE FLOOR. OR THRONGING THE BAR FOR A ‘BEVERAGE’ BREAK’ AND TO GET A VENUE BUZZING EVEN ON WEEKDAYS. A CONFIDENCE THAT RADIATES CONFIDENCE IS A CONSTANT COMPANION IN ALL MY ENDEAVORS. IT PULSATES IN ALL I DO. WHETHER IT ‘S PERFORMING WITH INTERNATIONAL ARTISTS OR LAUNCHING A NEW NIGHTCLUB, JUDGING A CONTEST OR MANAGING BIG NAMES IN THE BUSINESS MY OWN UNIQUE AND SIGNATURE STYLE DESCRIBED AS H3 (H CUBE) IT COMPRISES OF A DELIGHTFUL AND DISTINCTIVE BLEND OF HINDI, HIP-HOP AND HOUSE. VOCAL SKILLS INCLUDE RAPPING. MY CREDO “SWING DA PARTY” ROSTER OF PERFORMANCES AND LAUNCH ENGAGEMENTS 5TH JULY. 2009 - PERFORMED AS GUEST DJ AT STIFF KITTENS ‘THE MEDICINE SHOW’ 26TH MAY. 2009 - PERFORMED AT THE ANNIVERSARY BASH OF LOUIS VUITTON HELD AT DLF EMPORIO, VASANT KUNJ 8TH NOV. 2008 - PERFORMED AT JCI CONFERENCE RECEPTION HOSTED BY EMBASSY OF TUNISIA (NEW DELHI). 18TH OCT. 2008 - PERFORMED AT RHU CLUB FOUR SEASON RESORTS (MALAYSIA) 17TH OCT. 2008 - PERFORMED AT BON TON RESORTS LANKAWI (MALAYSIA) 12TH JUNE. 2008 - PERFORMED AT AWARD CEREMONY FOR FAMOUS PUNJABI SINGER MALKIT SINGH 7H JUNE. 2008 - PERFORMED AS GUEST DJ AT CLUB TRU (HONG KONG) 25TH AUG. 2007 - PERFORMED AS GUEST DJ AT CLUB SOHO (KOLKATA) 21ST JULY. 2007 - PERFORMED AS GUEST DJ AT CLUB SOHO (KOLKATA) 16TH JUNE. 2007 - PERFORMED AS GUEST DJ AT CLUB FELIX (KANPUR) 15TH JUNE. 2007 - PERFORMED AS GUEST DJ AT CLUB NASHWA (LUCKHNOW) 8TH FEB. 2006 - PERFORMED FOR MTV LUX XAPPEAL GIRLS NIGHT OUT 20TH APRIL 2005 - PERFORMED AS A GUEST DJ AT PASHA – NIGHT CLUB AT THE PARK, CHENNAI 28TH NOV. 2004 - PERFORMED AS A GUEST D.J. AT RIVA’S – NIGHT CLUB AT GRAND SHERATON, BANGKOK APR. 2004 - LAUNCHED ROYALE MIRAGE – DISCOTHEQUE AT HOTEL CROWNE PLAZA, DELHI JAN. 2004 - LAUNCHED TAPAS – LOUNGE BAR AT HOTEL JAYPEE VASANT CONTINENTAL, DELHI 4TH JULY. 2003 - PERFORMED AS GUEST D.J. AT STEAM – NIGHT CLUB AT RAM BAGH PALACE, JAIPUR DEC. 2003 - LAUNCHED ANCHOR – BAR AT NOIDA, SECTOR 18 SEP. 2003 - LAUNCHED TUSKERS – LOUNGE BAR AT HOTEL NIKKO, DELHI 31ST DEC. 2001 - PERFORMED AS THE GUEST D.J. FOR JAYEE PEE VASANT CONTINENTAL, DELHI NEW YEAR’S EVE BASH AT POOLSIDE APR. 1999 - PERFORMED FOR GENERAL MOTORS TO LAUNCH OPEL ASTRA CLUB & CORSA AT TAJ RESIDENCY (INDORE) AS A D.J. JUNE. 1999 - PERFORMED WITH SHIBANI KASHYAP AT KULACHI HANSRAJ MODEL SCHOOL, DELHI WORK EXPERIENCE SUMMARY - PERFORMING AS A PROFESSIONAL DISC JOCKEY SINCE NOV 1998 - WORKED AS A DISC JOCKEY AND DIRECTOR OF MUSIC BOX. FROM AUGUST, 2001 TILL OCTOBER, 2004 - WORKING AS A DISC JOCKEY AND PROPRIETOR OF GLOBAL SOUND FROM OCTOBER 2004 TILL DATE - WORKED IN REGENT ’S BLUES AS A SENIOR D.J (FROM AUGUST 2001 TILL NOVEMBER 2001) - PERFORMED IN VARIOUS EVENTS AND PRIVATE PARTIES AS A GUEST D.J. IN ALL THE LEADING HOTELS AND CLUBS IN DELHI & AROUND LIKE JAYPEEVASANT CONTINENTAL, TAJ PALACE, TAJ MANSINGH, LE MERIDEIN, NIKKO, MAURYA SHERATON, CROWNE PLAZA DELHI, THE PARK, SHANGRILA, INTERCONTINETAL NEHRU PALACE, THE LALIT, THE GRAND CROWNE PLAZA GURGAON, TRIDENT HILTON, NO ESCAPE, RED COREL, MG1 (FROM NOVEMBER. 2001 TILL JANUARY 2003) - WORKING AS A RESIDENT & SENIOR D.J. AT ROYALE MIRAGE, AN EXCLUSIVE NIGHT CLUB OF CROWNE PLAZA, NEW DELHI. (FROM JANUARY 2003 TILL DATE) AWARDS, ACHIEVEMENTS AND ACCOLADES 30TH JULY. 2002 - PARTICIPATED & WON THE WAR OF D.J’S AT GAURAV TOWER, JAIPUR 1ST AUG. 2004 - BEEN IN TOP 5 DJS OF DELHI AS NO.1 DJ OF THE CITY HINDUSTAN TIMES - HT CITY DELHI (EVERY SUNDAY) 8TH AUG. 2004 - BEEN IN TOP 5 DJS OF DELHI AS NO.1 DJ AGAIN FOR HIS REMIX FOR A BOLLYWOOD TRACK HINDUSTAN TIMES - HT CITY DELHI (EVERY SUNDAY) 28TH JAN. 2005 -BEEN AS THE MEMBER OF THE JURY AT PEPSI STORM (FINALS) ORGANIZED BY TIMES OF INDIA GROUP AT PRAGATI MAIDAN, DELHI 2ND MARCH 2005 -PARTICIPATED AND WON ARABIC MUSIC COMPETITION AT OLIVES BAR & KITCHEN (DELHI) APRIL 2005 -DID MUSIC PRESS RELEASE OF SUBHASH GHAI’S MOVIE ‘KISNA’ AT CROWNE PLAZA DELHI 22ND APRIL 2005 - LAUNCHED TRACE TV OFFICIALLY IN INDIA IN ASSOCIATION WITH FRENCH EMBASSY AT FORUM BAR (DELHI) WITH DJ CUTKILLER MARCH 2006 - RELEASED HINDI REMIX ‘SAAT SAMUNDAR PAAR’ ON DAS MUSIC IN ALBUM NAMED ENVY MIXES. 11TH AUGUST 2006 - SELECTED AS DJ IDOL BY CASTLE LOUD & PERFORMED AT ELEVATE (NOIDA). JUNE. 2007 - RELEASED REMIX ALBUM IN THE NAME OF “IN SEARCH OF MIRAGE” ON HITZ TODAY (PART OF INDIA TODAY GROUP) IN THE FIRST WEEK OF JUNE 2007. - THE ALBUM RELEASED ON THE ENHANCED FORMAT I.E. AUDIO & VIDEO COMPLIED TOGETHER IN ONE CD: IT IS FIRST OF ITS KIND IN THE WORLD OF MUSIC IN INDIA. - MUSIC ALBUM IS FEATURING SINGERS LIKE: JAVED ALI (RECORDED FAMOUS TRACK FOR THE MOVIE BUNTY & BABLI - “KAJRARE “ & REMIXES LIKE “ BIN TERE SANAM ”, ‘’KYA KHOOB LAGTI HO”) - KAILASH KHER (RECORDED FAMOUS TRACK FOR THE MOVIE KHOSLA KA GHOSLA - CHAK DE PHATTEY) - FIRST DJ FROM NORTH INDIA TO DO A REMIXES OF BOLLYWOOD MOVIE TRACK WITH ORIGINAL SINGER. 15TH JUNE 2007 - LAUNCHED & DID PRESS RELEASE AT PLANET M (LUCKHNOW) 16TH JUNE 2007 - LAUNCHED & DID PRESS RELEASE AT RAVE 3 (KANPUR) - STORE VISIT AS ARTIST OF THE MONTH AT PLANET M (KANPUR) 30TH OCT 2007 - INVITED AS THE SPECIAL GUEST BY TIMES OF INDIA GROUP FOR FUNDAMENTAL QUIZ HOSTED BY DERRICK O’BRIEN SHARED THE STAGE WITH… PLAYED WITH AND FOR VARIOUS INTERNATIONAL & NATIONAL DISTINGUISHED ARTISTS LIKE - BOMBAY ROCKERS - JUGGY D (UK) - ALI ZAFAR - KAILASH KHER - RABBI SHERGIL - JOSH (RUP & Q) - MALKIT SINGH (UK) - JASSI - ASHOK MASTIE - JOSEY KRAY (UK) - BLACK SLADE - JAL BAND - CARL THOMPSON (UK) - JONQUI - DJ CUT KILLER (UK) - DJ HEAVEN SENT (UK) - DJ DOOBY (GERMANY) - DJ LEGACY (UK) - DJ SUKETU - DJ WHOSANE - DJ & VJ NIKHIL CHINAPPA - DJ PEARL - DJ MEGHA - DJ NASHA - DJ SANJ CONTACT COORDINATES MOBILE +91-9811171284 E-MAIL mail@djmohit.in mystiquedj@yahoo.com WEBSITE www.djmohit.com DJ ASHIM DJ ASHIM DASS Biography • From an early age it was obvious Dj Ashim had a musical talent homing throughout his youth. Dj Ashim is India's leading disc jockey. Ashim has been rocking Dj industry since 10 years be it clubs or events. One of pioneers in Dj industry, famous for hip hop, Bollywood, commercial, house, progressive. Ashim is also Smooth as in many Other Styles of Music and not to forget is full of tricks while playing his favorite tunes. In dance music circle Ashim’s name conjures fond memories of unforgettable gigs at various destinations around the country and beyond. What punctuates Dj Ashim skills as a Dj in his capacity to incorporate diverse genres and styles and by infusing his music with pure emotions only a true worshiper of music can have. Ashim’s talent is match by his passion for perfection of sound to elevate the crowd off the ground. Since the start of his Dj Career Ashim always had sixth sense for understanding the need and produce the beat to match the energy on the dance floor. This skill now honed to perfection, it’s effect on dance floor, the uncontrollable, hypotonic need to dance produced due to this skill is something to experience in person. Ashim experience as a Dj is as diverse as one of his sets with a unique and edgy sound, and a versatile approach to mixing and programming. List of clubs with residency Buddha bar • Opus lounge • Tapas lounge ( hotel vasant continental, new delhi) • Athina delhi ( hotel intercontinental, new delhi) • Below 8 ( gurgoan) • Escepe bar (american embassy, delhi) • Currently working with f bar – delhi Prominent artist performed with • Dj suketu • Dj aqeel • Dj akbar sami • Dj Kilogram • DJ Dale Anderson • Dj Arjun Wagley • Dj Ashwin • Dj Ivan • Dj notorious • Dj lady J ( Denmark) • Dj mash • DJ Albin Miyers (Sweden) • Dj NYK • Dj Uri (U.K) • Dj leagsy(U.K) • Vh 1 hip hop hustle cardinal official • Performing with dj doc (u.s.a) • Dj nasha • Dj clamante desuza • Dj hussain • Dj neil armstrong (vh1 hip hop hustle -event ) • Dj drama Prominent events performed • Sound shaft (Agra jp palace) • Orca lounge Jaipur • Private Gigs(Bangkok Clubs– Café Del Mar, Casibo,Passport, Insomia) • Marine festival (New Delhi American embassy) • Bollywood night (Australian embassy)

DJ Kamya

DJ Kamya is well known DJ in the party circuit of Delhi & Mumbai. She's a model turned DJ. She has spun turntables at IVY, The Islander Bar, Ricks( The Taj) and she did all of this in just less than a month.Though her passion is on 'Commercial House' (music), she has got her hands on most of the genres. Kamya says,"A good DJ is one who instantly catches with the pulse of the crowd and spin accordingly." Besides being titled as the HOTTEST Female DJ of India by a leading newspaper of India, DJ Kamya is the FIRST AND THE ONLY female dj of india to play DHOL. she..her dhol debut performance was in front of a crowd of 16000 people..what took others more than 5 to 6 years, Kamya did it in less than 2 years..Kamya is a renowned celebrity dj of delhi. not only she makes the crowd go crazy to her tunes, but also herself is a powerpuffed, fun filled, enthusiastic and a charming DJ while she is on the console...she does not believe in competetion.. THE ONLY COMPETETOR I HAVE IS 'MYSELF'..... coming soon to a console near you...watch out for her coz sky is not the limit for this ambitious girl

Fardeen's sis gets engaged

Laila Khan, Fardeen Khan's sister, who was formerly married to Delhiite Rohit Rajpal, got engaged to Farhan Furniturewala this weekend. Bollywood celebrities Sanjay Khan, Hrithik Roshan, Mumtaz and DJ Aqeel were spotted attending the do at Juhu in Mumbai.Follow us on Twitter for more stories

DJ Aqeel at IPL party in Delhi

On Friday night, after Team Delhi won the IPL match against Team Mumbai, Kevin Pietersen, along with some friends and teammate Andre Russel, partied at Hype. Kevin told us, "It has been a wonderful experience playing this IPL. Unfortunately, I shall be going back to England but I'll definitely miss India a lot." We also spotted Lalu Prasad's son Tejaswi Yadav here. Tejaswi, who is also part of the Delhi squad, told us, "I had taken a break and was busy with my sister's wedding. I will be joining the team soon."

A Day with Buddha Maitreya.

On October 7th, Margaret McElroy and the energy of Maitreya will be holding a workshop in Delhi, India. Topics to discuss include higher consciousness, meditation, and ways for spiritual living. Margaret McElroy - India Tour : Margaret McElroy travels to India this fall to bring her message, and the energy of Maitreya, to the world. During this trip to India, Margaret McElroy will travel to Delhi to hold a day-long workshop called “A Day with Buddha Maitreya” at the Sri Sathya Sai International Center starting at 10:00 am. A Day with Buddha Maitreya will include a 1 hour meditation lead by Maitreya, as well as discussion on several different topics. Maitreya will enlighten the audience with such topics as, how to remove fear from one’s consciousness, the importance of past lives, healing energy, life lessons and other subjects.

Delhi Short International Film Festival-2012

DSIFF-2012 aims to showcase work of established & aspiring filmmakers in the form of shortfilms, animations, documentaries & music videos. This year festival will mark the celebrationof 100 years of Indian cinema. Festival will feature exciting movies, master classes, businesscenter, networking opportunities & talks on cinema. The festival will provide networking opportunities to upcoming filmmakers and bring theenlightening & entertaining new age cinema of youth & experienced filmmakers. So come andjoin us in celebrating the best of Indian & World short cinemas. KEY HIGHLIGHTS Screenings & Networking with filmmakers Special Spanish & Iranian Shorts Package Master class on ‘marketing, distribution & revenue generation through short films’. ORGANIZERS Miniboxoffice- largest media & films market is a Noida based short films marketing,promotion and distribution company. The company engages in promoting short filmmakerssince 2010 & conducing short film festival across the India. Owned by RBS Media Noida,Miniboxoffice exhibits high quality, professionally made short films to viewers on its onlinechannel & film festivals with the tag line “Short Films Big Entertainment”.